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LANDSEC'S AMBITIOUS JOURNEY AT GUNWHARF QUAYS

BY NARRATIV. 3D VISUALIZATION STUDIOS

Landsec, a UK-based commercial property development and investment firm, is set to inject a substantial capital infusion into its premier retail destinations, with the ambitious aim of revitalizing and enhancing these key locations. The first lucky recipient of this targeted funding is none other than Gunwharf Quays in picturesque Portsmouth, where Landsec has designated an impressive £45 million for its development as part of the firm's strategic investment plan.

To bring their grand vision to life and unveil their exciting plans, Landsec enlisted the creative expertise of narrativ, tasking them with producing a promotional film that would take audiences on a captivating journey through the renewed and reinvigorated waterfront destination.

At the heart of narrativ's creative process lay the use of AXYZ's realistic 3d and 4d people characters, which played a fundamental role in crafting a film that not only mesmerized viewers but also showcased an entirely new and extraordinary retail experience. By leveraging AXYZ's cutting-edge animation technology, narrativ was able to construct immersive scenes and dynamic environments, elevating the film's impact to unprecedented levels.

The much-anticipated marketing film had its first exclusive premiere at Landsec's Capital Markets Day, a momentous event held at the renowned VUE cinema within Gunwharf Quays itself. The choice of venue created a perfect synergy between the vision presented on screen and the vibrant reality that awaited just beyond the theater walls.

Robin Walker, the creative mastermind behind narrativ, enthusiastically highlighted the game-changing capabilities of AXYZ's 4D people models, stating:
The speed and agility with which we can populate 3D scenes using AXYZ's assets, generating immersive experiences and lively environments, represents a remarkable departure from the traditional methods of the past.

As Landsec's strategic investment plan continues to unfold, Gunwharf Quays is merely the starting point of an exhilarating transformation that promises to redefine the future of retail destinations across the UK. With their unwavering commitment to providing unparalleled experiences and embracing cutting-edge technologies, Landsec is paving the way for a bright and innovative future for both shoppers and retailers, setting new standards in commercial property development.

The promotional film serves as a tantalizing glimpse into the boundless potential that lies ahead for visitors to Landsec's premier retail destinations. With narrativ's creative prowess and AXYZ's revolutionary 4D people models, the future of retail is poised to surpass all expectations, offering a realm of imagination and enchantment like never before.

ABOUT THE ARTIST

• narrativ. was born from the belief that we are capable of more. As creative professionals and as an industry.
• We decided to build a studio for the next generation of cg artists.
• ‍A home where art meets technology meets talent.
• Supporting and nurturing our team to become accomplished communicators, managers and artists.
• They are the ones who make this work! They are unique, irreplaceable and without them, there is no narrativ.
• We are forging a new path, challenging how we illustrate the unbuilt world...in a friendly way.

Thinking of joining us?
work@wearenarrativ.com